Tips on Designing a Bottled Water Label That Really Pops

July 29, 2014

When creating a product label, whether it’s for your wedding, business event or any other special occasion, the possibilities can seem endless (not to mention daunting). Is fuchsia the right color? Is the Old English font really the best idea?

Before you fret for a minute more, let us help. Here are four tips that will help you create a label that really pops.

Choose a Color that Complements Your Product

First things first, take a look at the colors you plan to use on your label. Are they complementary or do they clash? Clashing colors will quickly cause people to look the other way. For those of us who don’t have a natural eye for color selection, there are some great online tools to help you out, such as Adobe Kuler and Color Explorer. Next, look at the color of your product. No matter how beautiful the label is for your product, if it’s bright red and placed on a neon pink container, people are going to stray from picking it up. In the case of certain items, such as custom label bottled water, a clear container helps you avoid this issue. Finally, be aware of the psychological effect of certain colors. Warm tones are more energetic while cool tones give us a sense of calm.

Use Clean and Professional Graphics

A clean and professional image on your label can go a long way in the eyes of your consumers or guests. Pixelated or amateur designs make the whole product look unattractive, even if its contents are top quality. If you’re creating your own logo, take advantage of some of the great stock photo sites online. Just make sure to check the licensing agreements for any restrictions.

Be Conscious of the Fonts You Choose

be conscious of your fonts

Don’t just stick with the standards! While Times New Roman is all well and good for writing an email, your label is a place for your font to shine. Make the font match your occasion. If it’s a rustic wedding, try a beautiful cursive script. Chili cook-off? Pick a font with a western feel. In fact, your whole design can be made up of just words with the right typography design. Aside from the style, you want a font that is easy to read, both from close-up and far away.

Include Your Contact Information

On custom labels for promoting a business, contact information may be the most important part of the label. This is the perfect place to put your website, phone number or social media information. If the labels are being used for a specific business event, you could also include the hashtag for people to use when they post photos or tweet about the event. It is much more likely that guests will use contact information from an item they use than from a slip of paper that can be easily lost. Just make sure your contact information is readable and matches with the rest of the label.

At Azure Water, we’ll help you create that perfect custom bottled water label, and it couldn’t be easier. We hope these tips give you the inspiration to create your own labels that really pack a punch! Reach out to us on our social media or through our contact page with any questions you have about custom bottled water labels. Our water, your logo.

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