Things Your Custom Labeled Bottled Water Must Have
December 11, 2014Sometimes it’s difficult trying to come up with ideas to market your brand. What type of image do you want to portray, what is the medium used to push the message and who will receive the message?
Azure Water of Leesburg, Fla. wants to make this process as easy as possible. When trying to decide what your custom labeled bottled water should look like, keep in mind some of the following tips.
Color Scheme
Do you know where you will be selling or handing out your bottled water bottles? Sunlight and indoor lighting have very different effects on colors and how people will see your labels. When looking at a bottled water bottle in sunlight, the water and the bottle itself will appear clear. Bright and vibrant colors on the label will stand out and be further illuminated from sunlight traveling through the water and bottle.
In comparison, indoor lighting can change how your colors are perceived. This effect is best seen on a white piece of paper. For example incandescent bulbs tend to turn white paper a yellowish hue. Be careful when using a lot of white space on your labels and any light colors for text because these will blend together and be hard to read. Incandescent light also doesn’t have the same illuminating affect on the water itself, so won’t light up the bottle from the inside out. When choosing a color scheme, try to stick with bold colors that can stand alone or go with a clear background, and use a strong and darker color scheme on your logo and text.
Bottle Size and Texture
Bottled water today have a wide variety of shapes, sizes and colors. You want a bottled water bottle that is easy to carry and will be transportable. If the bottle is too big, it might not fit in a purse, bag or pocket and will be discarded easily. Additionally, you want a water bottle that is easy to grip for all hand sizes. Slimmer bottles tend to do well with children and the elderly.
Your bottled water bottle design will influence your label. Is your bottled water bottle smooth or does it have a texture? Working with the texture on your bottled water bottle will help make your label fit the flow of the bottle shape. If the bottle has horizontal ridges, then try to utilize something similar in your design. If the bottle is smooth, try to add some pattern to your labels to make them stand out.
Azure Water of Leesburg, Fla. would like to work with you on your next custom labeled bottled water bottle designs. Take a look at our website to learn how to customize your labels. If you have any questions, please contact us. We’d like to help. Want to share your design idea? Connect with us on social media.