Why Choose A Custom Bottle Shape For Your Brand
March 20, 2015With major brands spending millions of dollars on research and development, there is a large effort to understand what makes the consumer buy, use and fall in love with a product. If you think about your favorite soft drink, water or fruit juice they all come in distinctly different containers. These containers speak volumes to you, the consumer and help influence your purchase decisions.
Azure Water of Leesburg, FL can help you create a custom bottle shape for your brand. Do you want to stand out from the crowd? We can help! Continue reading about why you should think about using a custom bottle shape to reach the hands of your consumer.
The Research Shows This Works
We can reference two major brands that have invested a lot of money, research, time, effort and manpower into finding out the best bottle shape for their consumer. For a long time brands have tried to tweak their product packaging to make it more desirable to the customer. Factors such as the size and shape of a product can play a big part in what a consumer chooses to grab off the shelf. It isn’t always about what is cool, sleek and trendy but what feels right to someone at the psychological and physiological levels.
In this study, volunteers were asked to move one of the two objects on a table, whichever object they preferred. The two objects in question were a spatula and spoon, two common objects most people have picked up and used many times in their life. When a handle was aimed toward the volunteer that object would be selected over the other. What the study found was the object that was easier to grab was most often selected. This plays a huge role in bottle shape and design because an easy to grab, carry and hold bottle design can make your product jump into the hands of the customer. Furthermore, this puts your branded custom label bottled water in the hands of your potential customer.
What Does This Mean For Your Business?
You don’t need to go out and spend a lot of money on research and development to find out what type of bottle shape will be the best fit for your clients. We’ve done the hard work for you. Azure Water’s custom bottle design already keeps your label in view while providing an easy to grip bottle. If you have a specific design in mind we can build a mold and create that for your company as well.
At Azure Water we want to help your business be successful while using our services to bring your products to your consumers. If you have questions about custom bottle shapes please contact us. If you want to join the conversation chat with us on our social media channels.