Tips for a Successful Trade Show Booth

November 5, 2014

In a trade show environment, where there seems to be endless tables draped in cloth with rectangular backdrops, it’s the companies who stand out that get the most traffic.

As private label bottled water manufacturers, we at Azure Water understand the importance of good business promotion. It’s what our products are for! To ensure that your company will be successful at its next tradeshow, follow these tips.

Have a Great Location

Location, location, location! It may seem cliché, but this old adage absolutely applies to where your booth is placed at a tradeshow. Many trade shows will offer prime booth locations for an additional charge. If your company can swing it, we highly advise that you snag one of these spots! Just beware that many of these spaces will need to be booked far in advance, so do your research early.

Be Eye-Catching

You’ll want to make sure your trade show booth is visible from as many angles as possible. Not only that, but the design should also be pleasing to the eye. Bright colors and good lighting are a great start, but you may also want to think about using an unconventional booth shape. Additionally, you want to make sure that the main visual that people see is your company’s name. Use font that is easy to read from a distance and place your company name where it won’t be blocked.

Be Approachable


Approachability depends on numerous factors. While a good booth design is part of it, having friendly and upbeat booth attendants is an important factor as well. You also want to have your pamphlets, handouts and other informational giveaways accessible so that guests can easily grab them if all booth attendants are busy talking to other attendees. If possible, show product demonstrations or display demonstrations on a screen to further familiarize guests with your products or services.

Don’t Forget Plenty of Promotional Items

These days, attendees expect to take home some swag from their tradeshow experience. You don’t want to be the booth that runs out of promotional items early, or worse, has promotional items that no one wants. For whatever items you choose to use, make sure there is enough space to showcase your company logo. At Azure Water, we offer bottled water with fully customizable labels – perfect for showing off your company’s name. Attendees will flock to your booth for a refreshing drink.

Armed with these tips, your tradeshow booth will be bound for success. At Azure Water, we can provide a unique and useful promotional product for your booth. To create your custom label bottled water, give us a call or reach us on our contact form. With our water, your logo, your business will truly stand out.

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